'Empire' is the largest text on the front cover of this magazine, which tells the reader this is the masthead. The large, bright font will catch an audience’s attention as it stands out against the darker background.
The masthead is obscured by the main image which connotes how popular and well known it is. This is because the main image can cover half the title and the audience will still know what magazine it is.
The main colours of the magazine cover match the key colours associated with The Joker. Fans of the Batman franchise and The Joker will instantly recognise these colours, attracting them to the magazine. Dark green and purple create a creepy atmosphere, connoting that this character is the villain in the film. The colours also set the mood for the film. The brighter green colour is used as an accent which drags the reader's eyes across the cover.
The bold colours will mostly appeal to a younger audience as they are more like to understand the link and appreciate the aesthetic.
The main image on this cover is The Joker, a main character from the feature film- 'Suicide Squad'. The image is a posted mid shot where the character looks directly at the reader. This tells the audience who the magazine is going to be about without having to read the titles.
Jarred Leto is wearing the character's outfit which is a direct synergistic link to the film. He is making purple electricity with a serious expression on his face. This adds context to his crazy character which would make a reader want to find out more about his role.
The main cinema demographic for this magazine is 15- 28. I think this because the feature film has a BBFC certificate of 15. Children younger than 15 are stereotypically less likely to want to read and anyone over 28 would be too busy to read a film magazine.
This magazine cover looks quite empty which could harm their intake and profit if more people look for a magazine that has more information inside.
Directly under the masthead is a cover line that reads 'Meet the Joker'. The text is written on top of a bright green smudge which links to the colours of the character and suggests that the film is messy. The connotation of this text is chatty which makes the reader feel like The Joker is their friend. This is reinforced by The Joker looking directly at the reader. The audience will feel like they know The Joker on a personal level.
A bold green title at the top promises the reader for a 30-page preview of the Oscars. The text is important as it is at the top. Underneath this gratification, cover-lines give an insight into what can be found inside the magazine, including information and reviews on- Steve Jobs, The Revenant and three more films. This information will entice an audience as they want to know more information than anyone else. The different film titles will also attract lots of different audiences as well as the people attracted to the feature film.
The barcode is quite large and found underneath the masthead. The date and price are located inside the 'M' of the masthead, underneath the cover-lines. this information is in a small front as to not take attention away from the rest of the cover. There is no issue number which is very unhelpful for the reader if they're trying to find this issue online. There is no website address on the cover which will also be unhelpful and could potentially harm their income if readers are unable to research or find more information out about the magazine.
The strapline is the main feature film in white. This helps the text stand out against the main image. Attached to the strapline is 'world’s first' which suggests that the information inside, about the feature film, is exclusive. Also, next to the strapline is a tagline for the film. This will let readers decide for themselves if they will find the film interesting or not.
The USP of this magazine is that the audience is promised to meet The Joker. The reader is also promised information on five other films as well as a preview of the Oscars. Gratifications are what makes magazines popular and unique. Attention is gained by the popular and well know title as well as the star power used on the front cover.
I think that this magazine cover would be unsuccessful at attracting an audience as the cover looks quite empty which suggests it lacks information. I think that the cover could make the films sound more exciting by using capital letters for the strapline and cover lines. Only two exclamation marks are used on the cover. Exclamation marks are used to excite the audience and exaggerate the contents of their magazine. The magazine does have an issue number or website address on its cover which may cause a loss of income from other platforms.
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