The title of this film is written sideways in the middle of the poster. The title separates two groups of characters. Lindsay Lohan's character is on the left side of the poster, looking right at the group of three teenage girls on the other side of the title. The separation of the characters suggests a conflict between them in the film. This creates intrigue for an audience which will make them want to watch the film.
The poster is made up of variations of pinks and purples. This colours are feminine and stereotypically associated with women which tells us that this is the target audience. The colours also connote romance which will also appeal to the target audience.
The colours on the poster conform to the conventions of the teen-angst genre.
Lindsay Lohan is one of the only actor's names on the poster, which will attract a female audience as it is a use of star power and many women may want to be like her.
The production company 'Paramount pictures' is mentioned in the billing block which will attract an audience as they have made many successful films in the past.
All of the characters shown on the poster are teenage girls which make the target audience able to relate to the film.
The tagline to the film 'watch you back' has connotations of bitchiness and betrayal which will intrigue an audience to watch the film.
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