The main colours that are used in this poster are black and green. The black has connotations of dark and scary as well as creating a mysterious, ominous atmosphere. This conveys the genre of the film successfully as the film is very dark and frightening. Green often is used as a symbol of evil or greed and jealousy. This comes from the saying 'green with envy'. This is very clever as in the film Edward Norton's character is extremely envious of Brad's character. A pink accent in the right corner is a hint to the narrative of the film but also conveys connotations of love between characters.
The main images consist of the two main characters. Norton's character is a smaller scale as Tyler Durden's face takes up the whole right side of the poster and his hand takes up the space above Norton. This could be because Brad Pitt is a lot more famous than Edward Norton or this could be an indication of the plot of the film. Alternatively, as Brad Pitt is very well known, they may have used his face on a bigger scale as star power to grab the audience’s attention. This layout leaves the Narrators character in between Brad's arm and face. The character is lit up in a green light which connotes his envy and is a direct link to the film.
The credits and tagline are all in an orange original font called 'fight this'. The font fits the genre of the film as it is edgy and unique. The actor’s names are in the top right corner which doesn't take anything away from the images but it does stand out. The director's name is in pink and it stands out in between the actor’s names.
'Fight Club' is written on the soap which is intriguing to an audience who haven't seen or heard anything about the storyline. The writing on the soap also adds a comedic undertone as soap isn't closely related to fighting in any way. I believe that this will intrigue an audience to go and see the film as I think they will want to know why the soap is important to the film.
The tagline at the bottom reads 'mischief, mayhem, soap'. This also has comedic values as the first two words are strong words that have connotations of bad behaviour and fighting and then 'soap' has no place next to these words even though it is a key feature of the film. This text adds humour but also mystery for people who don't understand. All the comedic elements help convey the comedy parts of the genre.
The characters are represented as confident and strong men by their facial expressions. Tyler's expression is very serious, this suggests he is the stronger, more confident character out of the two. Norton's character looks smugger as if he is the brains behind the plans.
Star power will help sell the film as Brad Pitts face is this largest image. Audiences will see Brad's face and be excited to go and see his new film.
The gratification of the tagline is that we are promised to see mischief and mayhem from the characters, these words are powerful yet very vague which means the audience will have to go and find out what they mean by this.
The information in the billing block doesn't seem that important as it is in very small print. It includes all the actor’s names and the producer and distribution logos.
There is no information about release dates which could cause the film to do badly at the box office if no one knows when the film is released.
I think that the poster is good and doesn't reveal too much about the plot of the film
I don't think the poster is offensive in anyway but I don't think it is exactly exciting If you haven't seen the film.
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