White capital letters, in sans serif font, stands out against the variations of blue in the background.
The masthead of the magazine is obscured by the main image. This connotes that the magazine is so popular and well known that even with a picture covering half the title, the fans know what to look for. This also suggests that quite a lot of the audience for this magazine have subscriptions to the magazine. This means that if the magazine is delivered to them every month, they won’t need to go and look for the title. The title includes the word 'film' which will help the reader know what genre the magazine will be.
The main colours of the magazine are blue and gold. The blue in the background adds context to the main image as it looks like it is a cloudy night sky. The blue colours also connote a mysterious and cool mood which conveys the genre of the feature film. The blues in the background and the blue lights in Iron Man's suit also connote that the film has elements of sci-fi. The gold that is used for cover lines around the page is taken from the gold in the main image. This technique means that your eyes travel across the cover looking for the gold. The colours will mostly appeal to a younger audience as they are attracted to bold colours.
The biggest focus on the page is the main character from the feature film, Iron Man. The image of the main character is a posed, mid shot which is the largest image on the page. This tells the audience who the main focus of the magazine is without reading the titles. The character is posing, looking directly towards the audience which engages us and feels like direct communication. The Avengers character is wearing their suit which is a direct synergistic link to the film.
The iconography of the Iron Man suit will attract anyone who is interested in Marvel as is very well known. Iron Man is played by Robert Downey Jr. He is very well known in the film industry which means lots of people will be attracted to the magazine.
The main cinema demographic for this magazine is 15- 28. I think this because the feature film has a BBFC certificate of 12 but stereotypically, children younger than 15 are less likely to want to read.
An image of two men, behind the scenes of the magazine, is found in the top right corner. This pug is placed at the top of the page, above the masthead, as that is where the reader will look first; It should grab the reader’s attention and promise content inside that you can’t find anywhere else. In this issue, the audience is told that this magazine was edited by guests: Ricky Gervais and Stephen Merchant and we are promised to be shown their covers for the issue.
The barcode and publication company are small in the corner so that they don't take attention away from the main image.
The strapline is the main feature film in gold capitals to match Iron Mans helmet. This colour and font reinforce the genre of the film as they are sharp and cool.
Exclamation marks are used in the cover lines to excite the audience and exaggerate the contents.
The USP of this magazine is that the audience is promised to be shown two British comedians covers for the magazine. The reader is also promised information on Marvel films and The Dark Knight. Gratifications are what makes magazines popular and unique. Attention is gained by the popular and well know title as well as the star power used on the front cover.
Their website address can be found just above the title so readers can access more information. This is aimed at a younger, contemporary audience as they are more likely to use technology. The issue number, date of release and price is found just about the website address. This information is all in a small font as it isn't very important in relation to the rest of the page.
This cover is good as it effectively communicates to the audience the genre of film and what will be in the magazine.
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